Story first. System second.

I build unmistakable brands. Then build them to last.

Chandler Burgess — Creative Director · Product Creative Technologist
See the work ↓ Available for roles → Scroll ↓
What I do

In short — I lead teams to make brands people belong to, then build the systems that keep them that way.

Fourteen years across resorts, events, and action-sports brands · brand strategy to AI-in-the-loop tooling · story first, system second.

Selected clients & partners·Woodward·Killington·POWDR·US Ski Team·FIS World Cup
Proof·2 NSAA marketing awards·1M+ magazine copies·+17% revenue·14 years, one voice
Brand strategy◆Creative direction◆Verbal identity◆Campaign concepting◆Art direction◆Copywriting◆Editorial systems◆Photography & video direction◆Brand governance◆Creative operations◆AI-in-the-loop workflows◆Design-system governance◆DAM architecture◆Change management◆Studio leadership◆Agency / freelancer direction◆Anthropic API◆React◆TypeScript◆Supabase◆Netlify◆Polotno◆Adobe Creative Suite◆Product · concept to deployment◆
Selected work

Six brands, one throughline.

01Woodward Brand Operating SystemWoodward · POWDR — softwareAI-in-the-loop brand software · 30 tools, 4 properties, built solo 02Reclaiming the BeastKillington — brand+17% winter revenue · +285% MTB · 2 NSAA awards 03Fast & FearlessKillington World Cup — event brandA World Cup turned into belonging · 39,000 on the mountain 04King of SpringKillington — brand & characterA community folk hero · ~175K organic views · $0 paid 054241the magazine — brand storyA decade-long editorial engine · 1M+ copies printed 06We Play UntamedWoodward — brandA fifty-year action-sports institution, repositionedWoodward — We Play Untamed
Browse all the work →
The practice

Half creative director, half builder — I set the story, then ship the system that keeps it coherent as it scales.

Brand & creative direction

Story first

Positioning, verbal identity, campaigns, and art direction — brands with a point of view people actually belong to.

Brand & content systems

Built to last

Design systems, editorial engines, and governance that hold one voice across seasons, agencies, and owners.

Product & AI tooling

Then I build it

Product-minded, AI-in-the-loop tooling and workflows — so a lean team can produce on-brand work at scale.

Available for full-time roles

Let's build something unmistakable.

I'm looking for a senior creative leadership role where story and system meet. If that's the room you're building, let's talk.

Get in touch View résumé → LinkedIn